According to her in spite of the importance of ‘book knowledge,’ it was crucial for marketers to be absolutely certain that what they are presenting to potential clients would attract them to the product if they were the ones being pitched.

Speaking at yesterday’s edition of Leadership Series organised by the African Leadership Initiative – West Africa (ALIWA), Madam Saint John argued that potential customers would never want to patronise products that the salespersons themselves do not trust.

Thursday afternoon’s edition of the ALIWA Leadership Speaker series saw hundreds of business owners, pioneers of industry and young entrepreneurs gather at the Labadi Beach Hotel in Accra to interact, share ideas and listen to the Uber executive as she shared her experiences at one of the world’s most renowned companies.

Dignitaries including Austrian-German-Ghanaian actor, Boris Kodjoe, Board Chairman of the National Communications Authority (NCA), Kwaku Sakyi-Addo, CEO of Ghana Chamber of Telecommunications, Kenneth Ashigbey, Esther Armah, British-born playwright, radio host and political commentator, and a host of others graced the event which was held at the Labadi Beach hotel.

About ALIWA

ALIWA was launched in 2006 as a joint venture of the Aspen Institute, LEAP Africa (Nigeria), Databank Foundation (Ghana), and Tecno Serve.

ALIWA captures the energy, talent and the resolve of an emerging generation of leaders in Africa by employing the time-tested method of text-based dialogue modelled after the Aspen Institute’s renowned Henry Crown Fellowship program.

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By: Edwin Kwakofi/citifmonline.com/Ghana

The post ‘Trust your guts’ – Uber Brand Boss to Marketers appeared first on Citi 97.3 FM - Relevant Radio. Always.

The event had the Chief Brand Officer at Uber, Bozoma Saint John as the guest speaker.

Dignitaries including Austrian-German-Ghanaian actor, Boris Kodjoe, Board Chairman of the National Communications Authority (NCA), Kwaku Sakyi-Addo, CEO of Ghana Chamber of Telecommunications, Kenneth Ashigbey, Esther Armah, British-born playwright, radio host and political commentator, and a host of others graced the event which was held at the Labadi Beach hotel.

The guest speaker, Bozoma Saint John, used the opportunity to talk about her life story and how she was able to climb to such a revered position at Uber, a global company that uses technology to connect people to taxi services at an affordable rate.

She opined that the future will certainly be brighter for businesses such as Uber that can connect people together using technology to make it easier for them to do their work.

“Uber is a future company. It is where technology is impacting not just what we do every day, but how we do it. For me, as I look at the world of Silicon Valley and corporate America and the larger world in general from a corporate and business standpoint, there are lots of ways in which communities are being shaped. I felt very strongly that Uber has a very large part of how that’s going to work and I want to be a part of that,” she said.

She also interacted with patrons of the event answering their questions.

About ALIWA

ALIWA was launched in 2006 as a joint venture of the Aspen Institute, LEAP Africa (Nigeria), Databank Foundation (Ghana), and Tecno Serve.

ALIWA captures the energy, talent and the resolve of an emerging generation of leaders in Africa by employing time-tested method of text-based dialogue modeled after the Aspen Institute’s renowned Henry Crown Fellowship program.

About Uber

Uber Technologies Inc. is a global taxi technology company headquartered in San Francisco, California, United States, operating in over 630 cities worldwide.

In Ghana, Uber is present in the national capital Accra, and the Ashanti Regional capital, Kumasi. Hundreds of drivers have jumped onto the platform to make a living either on full-time or part-time basis.

Founded in 2009, Uber  develops, markets and operates the Uber car transportation. In some cities, Uber also engages in food delivery mobile apps.

In recent times, there had been arguments about whether Uber was a transport company or a technology service provider.

Within Europe, that argument has been settled, after the European Court of Justice (ECJ) ruled that Uber is a transport company.

Uber said the verdict would make little difference to the way it operated in Europe, but experts say the case could have implications for the gig economy.

About Bozoma Saint John

Bozoma Saint John is the Chief Brand Officer at Uber, where she is tasked with telling stories of over million of riders and drivers partners across 600+ cities.

Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive.

Most recently, Boz was the Head of Global Consumer Marketing for Apple Music and iTunes.

Before Apple,Boz was the Head of the Music and Entertaintment Marketing Group at Pepsi-Cola North America.

She also served as VP of Ashley Stewart, a women’s fashion brand as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.

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Photos by Godwin Akweiteh Allotey/citifmonline.com/Ghana
Follow @AlloteyGodwin

The post ALIWA leadership series hosts Uber’s Bozoma Saint John [Photos] appeared first on Citi 97.3 FM - Relevant Radio. Always.