Twitter’s latest acquisition hints at one possible route for monetizing Vine.<\/p>\n
[contextly_sidebar id=”61ozbswGsqPHQZ5sWjv20kcRAi0brftr”]The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives.<\/p>\n
“Niche has been a key partner to both Twitter and Vine over the last year,” Baljeet Singh, Twitter’s director of product management, wrote in a blog post announcing the deal. “The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world\u2019s biggest brands.”<\/p>\n
Twitter launched Vine two years ago, but some have questioned the community’s engagement and growth.<\/p>\n
Last month, the company began rolling out a native video service for Twitter proper, which it claimed would be distinct from the Vine video experience.<\/p>\n
Niche launched last year, and raised about $3 million in funding to date.<\/p>\n
Terms of the acquisition were not immediately disclosed, although one report pegged the price at “about $30 million.”<\/p>\n
<\/p>\n
Source:\u00a0mashable.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter’s latest acquisition hints at one possible route for monetizing Vine. [contextly_sidebar id=”61ozbswGsqPHQZ5sWjv20kcRAi0brftr”]The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives. “Niche has been a key partner to […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[38],"class_list":["post-90864","post","type-post","status-publish","format-standard","hentry","tag-palaver-newspaper"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/90864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90864"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/90864\/revisions"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}