{"id":64230,"date":"2014-11-12T06:13:23","date_gmt":"2014-11-12T06:13:23","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=64230"},"modified":"2014-11-12T06:13:23","modified_gmt":"2014-11-12T06:13:23","slug":"yahoo-buys-video-ad-service-brightroll-640-million","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=64230","title":{"rendered":"Yahoo buys video ad service BrightRoll for $640 million"},"content":{"rendered":"<p><span class=\"mandelbrot_refrag\">Yahoo <\/span>will pay about $640 million for automated <span class=\"mandelbrot_refrag\">advertising<\/span> service BrightRoll, beefing up its ability to sell video ads in real-time to marketers.<\/p>\n<p>The acquisition sustains Chief Executive Officer Marissa Mayer&#8217;s acquisition spree and sharpens the company&#8217;s focus on video ads, which it hopes can offset declining Internet ad prices and decelerating growth.<\/p>\n<p>Buying BrightRoll, which is profitable and expected to have revenues of more than $100 million this year, will make Yahoo&#8217;s video <span class=\"mandelbrot_refrag\">advertising<\/span> platform the largest in the United States, the company said in a statement on Tuesday.<\/p>\n<p>&#8211;<\/p>\n<p>Source: Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers. The acquisition sustains Chief Executive Officer Marissa Mayer&#8217;s acquisition spree and sharpens the company&#8217;s focus on video ads, which it hopes can offset declining Internet ad prices and decelerating growth. Buying BrightRoll, [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":64231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[18],"class_list":["post-64230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-akwasi-osei"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/64230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64230"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/64230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/64231"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}