www.ourdailymotive.com<\/a>, a terrible name I know but, it\u2019s hard to find a domain name someone hasn\u2019t already bought.<\/p>\nWhy the name Africa 2.O?<\/p>\n
Well it has a nice right to it. I have a board with about over 100+ potential magazine names my friends and I came up with and this was the best one we could use.<\/p>\n
What\u2019s the magazine about?<\/p>\n
The magazine is about a little bit of everything. Each issue is never going to be the same. We pick the topics we know we can do properly at a particular point in time and make sure it comes out with the best quality we can achieve. The magazine will be available in print and online we\u2019re trying to push for the online sales because mobile phone penetration in this country is high but right now we\u2019re starting out on a small scale because Ghanaians are slow adopters so I want to test the waters before I land myself into any trouble.<\/p>\n
What\u2019s the purpose of the magazine?<\/p>\n
Its supposed to be a meeting place for people but it\u2019s also there to show off the hard work and ideas some of the continents millennials and more \u2018exposed\u2019 individuals are coming up with, be it in fashion, music, film, business and whatever other industry you can think of.<\/p>\n
How long have you been working on the magazine and what\u2019s it like working on it?<\/p>\n
To be honest it was about 3-4 months research and a year to properly execute [we\u2019re still not done]. I had one team with me but that went south so I decided to wait and come back to Ghana and have people who have been here longer than I have work with me and loads of people have been really helpful. The team from House of Cramer especially Afua and Reese, Mr Dan Anyetei, Charlene, Sly, Marie, Creatures Team and of course my father. I can be a bit of a handful sometimes but he\u2019s been the one setting me straight, linking me with people, and giving me advice which I\u2019m more than grateful for.<\/p>\n
As for what it\u2019s like working on it, it\u2019s been loads of long nights, arguments, stress, and constantly having to recharge my phone but every time you hit export to see what the magazine will look like in the end that crap doesn\u2019t matter anymore.<\/p>\n
Tell us about the cover girl?<\/p>\n
Well first of all the cover girl is stunning that\u2019s what I\u2019ll tell you first. That\u2019s Marie Humbert, she\u2019s on this show that I\u2019ve been pinned to since series one called \u2018An African City,\u2019 it\u2019s a really funny and brutally honest show about Accra and she plays Makena. If you haven\u2019t seen it I don\u2019t know what you’re doing in life. It\u2019s on YouTube for free, DSTV, and iRoko.<\/p>\n
Anyway I was out one night and I recognized her and asked her to do the cover. She was skeptical at first because she is a hard worker and wanted to make sure she was associating with a product that would only be as quality obsessed as she is but, in the end she was convinced and we had a long 16 hour photoshoot and 3-4 weeks later the photos came back really, really well.<\/p>\n
What makes you different from your competitors in the market?<\/p>\n
Well if I told you that it wouldn\u2019t be much of a competition anymore would it?<\/p>\n
What can we expect from the magazine?<\/p>\n
Wait and see.<\/p>\n
Are you bothered about whether people will like it or not?<\/p>\n
Not really I can\u2019t make everybody happy and I\u2019m not trying to. If you like it you like it. If not oh well. I guess people will have to buy one and see.<\/p>\n
What do you expect this magazine to do?<\/p>\n
To be an eye opener first and first and foremost once it\u2019s done that I can focus on letting it do other things.<\/p>\n
Who would you want to write for you in the future?<\/p>\n
There are so many people most of them female but the Twin sisters from Urban Bush Babes and Yagazie Emezi and they wouldn\u2019t be writing for me they\u2019d be doing me a favour their style and outlook on life is really unique being able to tap into that for the magazine would be nothing short of epic.<\/p>\n
When can we expect everything to be ready for us?<\/p>\n
December.<\/p>\n
–<\/p>\n
Source: Africa 2.0<\/p>\n","protected":false},"excerpt":{"rendered":"
A novel magazine, Africa 2.O, designed to revolutionarize the magazine space, is to be launched in December this year. The mainly online magazine (www.africa2o.com) will focus on varied subjects \u2013 sports, entertainment, business, a little politics and so on. Ahead of the launch, we cuaght up with the brain behind the magazine, Steven Elorm Klogo, […]<\/p>\n","protected":false},"author":14,"featured_media":60842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[36,6],"class_list":["post-60740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-corruption","tag-togbe-afede"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/60740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60740"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/60740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/60842"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}