Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.<\/p>\n
New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.<\/p>\n
Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name.<\/p>\n
The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (\u00a34.6bn).<\/p>\n
Since then, Microsoft has quietly shifted away from the Nokia brand.<\/p>\n
A post on Nokia France’s Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.<\/p>\n
The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.<\/p>\n
Microsoft is currently having a big shake-up. In July, chief executive Satya Nadella announced the cutting of 18,000 jobs.<\/p>\n
The bulk of the cuts, around 12,500, will be from staff taken on after the Nokia acquisition.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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