Snapchat has removed an advert from its platform that it says “makes light of domestic violence”.<\/p>\n
The advert, which is for a game, asks users if they would “rather slap Rihanna or punch Chris Brown”.<\/p>\n
It appears to reference Chris Brown’s conviction for assaulting Rihanna in his car in 2009 while they were dating.<\/p>\n
Snap told Newsbeat the advert, which was only published in the US, was published “in error” and had been removed immediately.<\/p>\n
Ads on the social media platform are subject to a review process, while it also has a list of banned content.<\/p>\n
Snap said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”<\/p>\n
“We are sorry that this happened,” it added.<\/p>\n
American activist Brittany Packnett picked up on a tweet from Royce Mann, which called the ad “tone deaf”.<\/p>\n
The daughter of former presidential candidate Hillary Clinton, Chelsea, said the advert being approved was “awful”.<\/p>\n
Other Twitter users have called it “disgusting” and “disrespectful”.<\/p>\n
Snap’s advertising policy is outlined on its website and includes information on its review procedure.<\/p>\n
“All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason.<\/p>\n
“We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad,” it says.<\/p>\n
There is also a list of banned content, including “shocking, sensational, or disrespectful content”.<\/p>\n
The controversy comes as Snapchat deals with a drop in value following Kylie Jenner announcing she is “sooo over” the app.<\/p>\n
The new update, which has not been received well, has made adverts more prominent by placing them in between stories.<\/p>\n
–<\/p>\n
Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"
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