Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users.<\/p>\n
Google announced the move to curtail full-page and auto-playing video ads, among others, last year.<\/p>\n
The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) – made up of companies including Google and Facebook.<\/p>\n
Sites will have 30 days to remove disruptive ads before blocking begins.<\/p>\n
A survey of 40,000 US and European web users found that the most intrusive ads were full-page ads that hide the content of a web page and flashing animated ads, according to a blog by Chris Bentzel at Google.<\/p>\n
“Chrome will automatically block ads on sites that fail the Better Ads Standards,” wrote Bentzel.<\/p>\n
“When at least one network request has been blocked, Chrome will show the user a message indicating that ad blocking has occurred as well as an option to disable this setting…..”<\/p>\n
The ad industry was generally accepting of the move, said Emily Tan, an editor at Campaign magazine.<\/p>\n
“At first, people were worried that it would be implementing ad-blocking across the board,” she told the BBC.<\/p>\n
“Now everyone has a clearer picture of what it does.”<\/p>\n
Block party<\/strong><\/p>\n Sites that have already altered the ads they show after being warned by Google include the LA Times and the Chicago Tribune.<\/p>\n However, users who simply want to block as many ads as possible may seek other solutions.<\/p>\n Rival firm Adblock Plus has analysed how effective a CBA ad-detection tool can be, in terms of its ability to block ads described in a CBA white paper published last year.<\/p>\n The analysis found that the CBA blocker failed to prevent ads that re-positioned article text on a web page while users were reading it, for example to make way for auto-playing video ads.<\/p>\n “In total, the new CBA-endorsed ad skimmer will only block 16.4 percent of the ad types listed in its white paper ” said a spokeswoman for Adblock Plus.<\/p>\n She added that Adblock Plus blocks 92.7% of ads by comparison.<\/p>\n The Chrome browser is in use on approximately 60% of computers and mobile devices, according to statistics from Stat Counter, W3Counter and Net Applications.<\/p>\n –<\/p>\n Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":" Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. Google announced the move to curtail full-page and auto-playing video ads, among others, last year. The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) […]<\/p>\n","protected":false},"author":14,"featured_media":401610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-401606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/401606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401606"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/401606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/401610"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=401606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=401606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}