Google will now let people “mute” advertisements that encourage them to buy products from websites they have previously visited.<\/p>\n
So-called reminder ads track which products people have looked at online and then promote them across the web.<\/p>\n
Google said\u00a0reminder ads were “useful” but said it wanted to give people “more control” over what they see online.<\/p>\n
Individual reminder ads will be “mutable” on websites that use Google’s services to provide adverts.<\/p>\n
Muted promotions will be replaced with other adverts. There will not be a way to opt out of seeing all reminder adverts by default.<\/p>\n
The change will be rolled out as part of an update to Google’s ad settings, available to people who have a Google account.<\/p>\n
The account dashboard will show people which companies are currently targeting them with “reminder ads” based on products which they have previously viewed.<\/p>\n
Google’s “mute this ad” feature was first introduced in 2012. It lets people hide any advertisement they do not wish to see again.<\/p>\n
The company said the feature is used “millions of times” every day.<\/p>\n
However, reminder ads dished up by other organisations such as Facebook and Amazon will not be affected.<\/p>\n
–<\/p>\n
Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"
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