{"id":38019,"date":"2014-08-09T07:00:26","date_gmt":"2014-08-09T07:00:26","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=38019"},"modified":"2014-08-08T23:32:51","modified_gmt":"2014-08-08T23:32:51","slug":"african-women-spent-1-1-billion-on-their-hair-last-year-research","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=38019","title":{"rendered":"African women spent $1.1 billion on their hair last year &#8211; Research"},"content":{"rendered":"<div>\n<p>A new market research by Euromonitor International has revealed that last year (2013), women in Nigeria, South Africa and Cameroon alone spent a whopping $1.1 billion on their hair, Reuters reports.<\/p>\n<\/div>\n<div>\n<p>It also includes purchases on shampoos, relaxers and hair lotions.<\/p>\n<p>In a quick chat with a woman, Esther Ogble in Abuja, she said \u201cI need to braid my hair so that I will look beautiful\u201d. The 25-year-old said this while wincing as her hair was being combed, tugged, and woven.<\/p>\n<p>The reporters also made reference to Muma Gee who recently said that shespends half a million Naira on her hair.<\/p>\n<p>According to the report, the boom has attracted global brand likes L\u2019Oreal and Unilever.<\/p>\n<p>37-year-old Josephine Agwa in Wuse, Abuja says \u201cThe ones that don\u2019t want to come (to the shop), they call us for home service.\u201d, while a 20-year-old South African student says \u201cI get bored if I have one style for too long.\u201d<\/p>\n<p>The report also says daring styles are part of the reasons for the high price, and hair extensions are mostly gotten from India and China.<\/p>\n<p>The demand for hair products and human hair extensions is constantly growing. The analysis does not include sales from other sub-Saharan countries.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0BellaNaija<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new market research by Euromonitor International has revealed that last year (2013), women in Nigeria, South Africa and Cameroon alone spent a whopping $1.1 billion on their hair, Reuters reports. It also includes purchases on shampoos, relaxers and hair lotions. In a quick chat with a woman, Esther Ogble in Abuja, she said \u201cI [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":38020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[36,6],"class_list":["post-38019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-corruption","tag-togbe-afede"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/38019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38019"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/38019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/38020"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}