{"id":341752,"date":"2017-08-03T16:17:19","date_gmt":"2017-08-03T16:17:19","guid":{"rendered":"http:\/\/citifmonline.com\/?p=341752"},"modified":"2017-08-03T16:17:19","modified_gmt":"2017-08-03T16:17:19","slug":"calbank-unveils-new-brand","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=341752","title":{"rendered":"CalBank unveils new brand"},"content":{"rendered":"<p>CAL Bank has launched its new brand identity.<\/p>\n<p>The rebranding has seen a change in the bank\u2019s logo and the tagline.<\/p>\n<p>CAL Bank\u2019s logo has been changed into two yellow and orange petals which depict \u2018<strong>C<\/strong>\u2019 and \u2018<strong>B<\/strong>\u2019.<\/p>\n<p>The bank\u2019s tagline has also been changed to \u2018<strong>Forward Together<\/strong>\u2019.<\/p>\n<figure id=\"attachment_341786\" aria-describedby=\"caption-attachment-341786\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-341786\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2017\/08\/MG_4337.jpg\" alt=\"MD of Cal Bank, Frank Adu Jnr\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-341786\" class=\"wp-caption-text\">MD of Cal Bank, Frank Adu Jnr<\/figcaption><\/figure>\n<p>Speaking at the official unveiling ceremony in Accra, the Managing Director of CAL Bank, Mr. Frank Adu Jnr said the move formed part of the company\u2019s three year strategy spanning 2015-2018.<\/p>\n<figure id=\"attachment_341788\" aria-describedby=\"caption-attachment-341788\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-341788\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2017\/08\/IMG_4971.jpg\" alt=\"Some staff of Cal Bank displaying the new logo brand and paraphenalia \" width=\"600\" height=\"374\" \/><figcaption id=\"caption-attachment-341788\" class=\"wp-caption-text\">Some staff of Cal Bank displaying the new brand logo and paraphenalia<\/figcaption><\/figure>\n<p>The strategy focuses on \u2018reviewing the strength of the CalBank brand and investing in ensuring it continues to be relevant in today\u2019s hyper active banking space.\u2019<\/p>\n<p>According to Mr. Adu, the rebranding is geared at creating a stronger, vibrant and more meaningful brand for our current and future clients, across different customer segments.<\/p>\n<figure id=\"attachment_341785\" aria-describedby=\"caption-attachment-341785\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-341785\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2017\/08\/MG_4272.jpg\" alt=\"2nd Deputy Governor of BoG, Dr. Johnson Asiamah\" width=\"600\" height=\"351\" \/><figcaption id=\"caption-attachment-341785\" class=\"wp-caption-text\">2nd Deputy Governor of BoG, Dr. Johnson Asiamah<\/figcaption><\/figure>\n<p>The Chairman of the Board of Cal Bank, Van Percy also commended the efforts of all stakeholders and urged for stronger collaboration to achieve greater heights in the bank\u2019s future agenda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-341784 aligncenter\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2017\/08\/MG_4252.jpg\" alt=\"_mg_4252\" width=\"600\" height=\"290\" \/><\/p>\n<p>The event was attended by shareholders, industry regulators including Second Deputy Governor of the Bank of Ghana, Dr. Johnson Asiamah, staff as well as other stakeholders.<\/p>\n<p>&#8211;<\/p>\n<p>By: Pius Amihere Eduku\/citibusinessnews.com\/Ghana<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAL Bank has launched its new brand identity. The rebranding has seen a change in the bank\u2019s logo and the tagline. CAL Bank\u2019s logo has been changed into two yellow and orange petals which depict \u2018C\u2019 and \u2018B\u2019. The bank\u2019s tagline has also been changed to \u2018Forward Together\u2019. Speaking at the official unveiling ceremony in [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[121,32,171,11],"tags":[],"class_list":["post-341752","post","type-post","status-publish","format-standard","hentry","category-banking-and-finance","category-business","category-local-economy","category-top-stories"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/341752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=341752"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/341752\/revisions"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=341752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=341752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=341752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}