{"id":334299,"date":"2017-07-06T06:33:28","date_gmt":"2017-07-06T06:33:28","guid":{"rendered":"http:\/\/citifmonline.com\/?p=334299"},"modified":"2017-07-06T06:33:28","modified_gmt":"2017-07-06T06:33:28","slug":"jay-zs-digital-only-album-goes-platinum-in-under-a-week","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=334299","title":{"rendered":"JAY-Z&#8217;s digital-only album goes platinum in under a week"},"content":{"rendered":"<p>JAY-Z&#8217;s digital-only album 4:44 has gone platinum within five days &#8211; despite limits on who could access it.<\/p>\n<p>The music was only available on Tidal, the star&#8217;s own streaming service, and to customers of US mobile firm Sprint.<\/p>\n<p>The Recording Industry Association of America (RIAA) platinum certification, which requires more than one million sales, is rare for digital-only albums.<\/p>\n<p>The RIAA only started counting digital streams last year, with 1,500 plays considered equal to one album sale.<\/p>\n<p>4:44 will\u00a0reportedly be available on Apple Music and iTunes this week.<\/p>\n<p><strong>Marketing tricks<\/strong><\/p>\n<p>Sprint was a significant contributor to 4:44&#8217;s early success, giving away large numbers of the album to its users for free.<\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><img loading=\"lazy\" decoding=\"async\" class=\"responsive-image__img js-image-replace\" src=\"https:\/\/ichef-1.bbci.co.uk\/news\/624\/cpsprodpb\/C564\/production\/_96823505_gettyimages-803544978.jpg\" alt=\"A bus with an advertisement for Jay-Z's anticipated new album '4:44' turns a corner in midtown New York City\" width=\"976\" height=\"549\" data-highest-encountered-width=\"624\" \/><\/span><\/figure>\n<p>The firm is a major shareholder in Tidal, which launched in March 2015.<\/p>\n<p>It is not the first time JAY-Z, whose real name is Shawn Carter, has partnered with a phone company to generate a sales splash.<\/p>\n<p>His 2013 limited-release album Magna Carta Holy Grail, which was initially only made available to some Samsung users, also went platinum.<\/p>\n<p>JAY-Z has generated a lot of buzz with his latest album, which has ten songs and appears to confirm that his\u00a0mother is &#8220;in a same-sex relationship&#8221;.<\/p>\n<p>Fans are speculating that elsewhere on the album, JAY-Z responds to Beyonce&#8217;s Lemonade album and apologises for cheating.<\/p>\n<p><strong>Is\u00a0<\/strong><strong>Tidal<\/strong><strong>\u00a0making<\/strong><strong>\u00a0waves<\/strong><strong>?<\/strong><\/p>\n<p>The American rapper has been looking to translate his chart success to his music streaming venture Tidal.<\/p>\n<p>JAY-Z has had 13 solo platinum albums, which his label Roc Nation says is more than any other hip-hop artist.<span class=\"image-and-copyright-container\"><img loading=\"lazy\" decoding=\"async\" class=\"responsive-image__img js-image-replace\" src=\"https:\/\/ichef-1.bbci.co.uk\/news\/624\/cpsprodpb\/11384\/production\/_96823507_gettyimages-629426414.jpg\" alt=\"Jay Z speaks onstage during the Sports Illustrated Sportsperson of the Year Ceremony 2016 at Barclays Center of Brooklyn on December 12, 2016 in New York City\" width=\"976\" height=\"549\" data-highest-encountered-width=\"624\" \/><\/span><\/p>\n<p>Last year Tidal said it had three million subscribers but some have questioned the accuracy of those numbers.<\/p>\n<p>Spotify, which now has more than 140 million active monthly users, remains the market leader but has yet to turn a profit.<\/p>\n<p>The number of subscribers paying for its premium service, which does not have advertising, rose by 20 million in 2016 to 48 million.<\/p>\n<p>Apple Music, a key competitor, has doubled its number of subscribers over the last year to 27 million. Unlike Spotify it does not offer a free tier.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JAY-Z&#8217;s digital-only album 4:44 has gone platinum within five days &#8211; despite limits on who could access it. The music was only available on Tidal, the star&#8217;s own streaming service, and to customers of US mobile firm Sprint. The Recording Industry Association of America (RIAA) platinum certification, which requires more than one million sales, is [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[137],"tags":[3,2231],"class_list":["post-334299","post","type-post","status-publish","format-standard","hentry","category-showbiz","tag-ghana-news","tag-jay-z"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/334299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=334299"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/334299\/revisions"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=334299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=334299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=334299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}