{"id":32498,"date":"2014-07-17T09:36:43","date_gmt":"2014-07-17T09:36:43","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=32498"},"modified":"2014-07-17T09:36:43","modified_gmt":"2014-07-17T09:36:43","slug":"mexico-restricts-soft-drink-tv-ads-to-fight-obesity","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=32498","title":{"rendered":"Mexico restricts soft drink TV ads to fight obesity"},"content":{"rendered":"<p id=\"story_continues_1\">Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says.<\/p>\n<p>Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.<\/p>\n<p>Restrictions will also be imposed on similar ads shown at the cinema.<\/p>\n<p>Seventy percent of adults and 30% of children in Mexico are obese or overweight, official figures suggest.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"Graph of overweight and obese by selected countries\" src=\"http:\/\/news.bbcimg.co.uk\/media\/images\/72041000\/gif\/_72041605_percentage_of_overweight_adults_country_464gr.gif\" width=\"465\" height=\"369\" \/><\/div>\n<div><\/div>\n<div><strong>Sugar-rich diet<\/strong>Overall, 40% of commercials for soft drinks, confectionery and chocolates will disappear from TV, in favour of products which &#8220;meet nutritional standards&#8221;, the health ministry is quoted as saying.<\/p>\n<div>\n<p>As an additional measure, from 2015, manufacturers will be made to label the sugar, fat and saturated fat content on their food and drink products.<\/p>\n<p>Mexicans have the highest incidence of diabetes among the 34 member states of the Organisation for Economic Cooperation and Development (OECD).<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"A nurse takes a blood sample to establish the level of cholesterol of a visitor during the World Summit against Obesity in Mexico City on 20 August, 2009\" src=\"http:\/\/news.bbcimg.co.uk\/media\/images\/76294000\/jpg\/_76294632_mexicodiabetes.jpg\" width=\"624\" height=\"351\" \/>Mexico is keen to tackle the growing incidence of diabetes and high cholesterol in its citizens<\/div>\n<p>They are also the world&#8217;s heaviest consumers of sugary drinks, at 163 litres per year, and their diet is rich in fried food.<\/p>\n<p>Health experts estimate the nation&#8217;s weight problems will cost the public health care system $11.7bn (\u00a37bn) by 2017.<\/p>\n<p>Last year, the Mexican government introduced taxes on high-calorie foods and drinks, as part of its obesity prevention strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: BBC<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says. Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends. Restrictions will also be imposed on similar ads [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[15],"class_list":["post-32498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-chinese"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/32498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32498"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/32498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/32500"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}