Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads.<\/p>\n
“Funding Choices” will roll out first in North America, UK, Germany, Australia and New Zealand, Google said in a blog.<\/p>\n
Google is also working on an ad-blocker of its own, which will function in its Chrome browser.<\/p>\n
That will block specific adverts that do not meet Google’s standards.<\/p>\n
Ad blocking programs are designed to protect consumers from intrusive web ads that slow down browsers and vacuum up personal data.<\/p>\n
Ad-blockers take “a big toll” on publishers and producers who rely on advertising revenue, said Sridhar Ramaswamy, Google’s senior vice-president in Ads and Commerce.<\/p>\n
“We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising,” he wrote.<\/p>\n
Google is part of the Coalition for Better Ads, a group which also includes News Corp, Facebook and Unilever, and is dedicated to “improving users’ experience” of online advertising.<\/p>\n
Recent figures from the Internet Advertising Bureau (IAB) suggested that 22% of UK adults use an ad-blocking service online.<\/p>\n
In 2016 the service Ad Blocker Plus claimed to have more than 100 million active users worldwide.<\/p>\n
–<\/p>\n
Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"
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