{"id":312065,"date":"2017-04-19T06:55:47","date_gmt":"2017-04-19T06:55:47","guid":{"rendered":"http:\/\/citifmonline.com\/?p=312065"},"modified":"2017-04-19T06:55:47","modified_gmt":"2017-04-19T06:55:47","slug":"zuckerberg-addresses-facebook-killing","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=312065","title":{"rendered":"Zuckerberg addresses ‘Facebook killing’"},"content":{"rendered":"

Facebook’s chief has paid his respects to the family of a man whose killing was filmed and posted onto its site.<\/p>\n

“Our hearts go out to the family and friends of Robert Godwin Sr,” said Mark Zuckerberg near the start of Facebook’s annual F8 developers conference.<\/p>\n

His social network had been criticised over the amount of time it had taken to take the clip offline.<\/p>\n

About an hour before the event got underway, police had revealed that the murder suspect had killed himself.<\/p>\n

Steve Stephens had been the subject of a national manhunt.<\/p>\n

He was believed to have uploaded a video to Facebook showing his killing of 74-year-old Mr Godwin in Cleveland on Sunday and then boasting on subsequent Facebook Live streams that he had killed others.<\/p>\n

Facebook subsequently acknowledged it had taken it more than two hours to remove the clips after the first video was posted, despite it having received complaints in the interim.<\/p>\n

“We have a lot of work and we will keep doing all we can to prevent tragedies like this from happening,” added Mr Zuckerberg.<\/p>\n

Cleveland’s police chief had referred to Facebook’s role in a separate press conference.<\/p>\n

“I think the people on social media kind of know the power and I think they know the harm it can do,” said Calvin Williams.<\/p>\n

“We’ve talked before about people not living their lives on social media and being truthful on social media and not harming people via social media.<\/p>\n

“And this is a prime example, this is something that should not have been shared around the world. Period.”<\/p>\n

One analyst attending F8 said it was no surprise Mr Zuckerberg had felt compelled to discuss the matter.<\/p>\n

“Obviously this is something they have to get on top of with some urgency, but it’s an extraordinarily difficult problem,” commented Geoff Blaber from the CCS Insight tech consultancy.<\/p>\n

“What Facebook has at its disposal is a enormous amount of talent and a very big emphasis on artificial intelligence, and I think that will be how it deals with this in the long-term.<\/p>\n

“AI holds the key to shortening the time required to flag and remove offensive and inappropriate material amidst the endless growth of user content.”<\/p>\n

Augmented reality future<\/h4>\n

Mr Zuckerberg went on to introduce new plans to include augmented reality experiences in Facebook apps, such as Messenger.<\/p>\n

He suggested that, in the near future, it would be far more common to place digital objects in video and live streams viewed on mobile phones.<\/p>\n

Animated artworks could be made visible at a particular physical location, for example, via the camera view of an app.<\/p>\n

“Augmented reality is going to help us mix the digital and physical in all new ways,” he said.<\/p>\n

“That’s going to help us make our physical reality better.”<\/p>\n

3D filters that can be placed into real-life scenes, not unlike those unveiled by rival Snapchat<\/a>, were also demoed.<\/p>\n

\"Facebook<\/p>\n

“Facebook will need to tread a careful path as it rolls out its new augmented reality capabilities,” commented Mr Blaber.<\/p>\n

“When used responsibly they can deliver extremely compelling experiences but it only takes a few creepy use cases to emerge and it could derail the whole project.”<\/p>\n

New virtual reality experiences making use of the Oculus Rift headset were also detailed, including:<\/p>\n