{"id":303725,"date":"2017-03-22T06:18:17","date_gmt":"2017-03-22T06:18:17","guid":{"rendered":"http:\/\/citifmonline.com\/?p=303725"},"modified":"2017-03-22T06:18:17","modified_gmt":"2017-03-22T06:18:17","slug":"apple-launches-red-iphone-7-and-video-app","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=303725","title":{"rendered":"Apple launches red iPhone 7 and video app"},"content":{"rendered":"<p class=\"story-body__introduction\">Apple has launched a red version of its iPhone 7 and 7 Plus as well as a new video app for iOS.<\/p>\n<p>The red iPhone celebrates Apple&#8217;s 10-year partnership with Red, an organisation that aims to combat Aids.<\/p>\n<p>A video app for iOS, called Clips, has also been revealed and will be released with iOS 10.3, which is expected to launch soon.<\/p>\n<p>One tech analyst suggested Apple was increasingly trying to associate its products with ethical ideals.<\/p>\n<p>All of the money raised by Red &#8211; a venture originally founded by U2 musician Bono and activist Bobby Shriver &#8211; goes to Global Fund HIV\/Aids grants.<\/p>\n<p>Among other things, these grants provide testing and treatment for patients with the aim of wiping out transmission of HIV.<\/p>\n<p>Some profits from sales of the phones will go towards Red.<\/p>\n<p>Apple was increasingly branding itself as a force for &#8220;social good&#8221;, suggested tech analyst James Moar, at Juniper Research.<\/p>\n<p>&#8220;It is a way of them kind of beefing up that side of their business,&#8221; he told the BBC.<\/p>\n<figure class=\"media-landscape has-caption full-width\">\n<figure style=\"width: 976px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"responsive-image__img js-image-replace\" src=\"http:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/1257F\/production\/_95253157_clipsscreen.jpg\" alt=\"Clips video app\" width=\"976\" height=\"549\" data-highest-encountered-width=\"624\" \/><figcaption class=\"wp-caption-text\">Artistic filters for photos and videos continue to be popular with users<\/figcaption><\/figure>\n<\/figure>\n<figure class=\"media-landscape has-caption full-width\"><\/figure>\n<p>Apple also unveiled a new video app with playful features, such as stickers and filters, not unlike those made popular by Snapchat.<\/p>\n<p>&#8220;Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips,&#8221; Apple said.<\/p>\n<p>&#8220;It is similar to what Snapchat has tried to do with its spectacles [that have a built-in camera] &#8211; it is saying, &#8216;Be back in the moment&#8217;,&#8221; said Mr Moar.<\/p>\n<p>&#8220;But I don&#8217;t see it doing much beyond retaining existing users.&#8221;<\/p>\n<p>Apple also announced a new iPad with a 9.7in (25 cm) screen and an improved processor. Models in the UK will start at \u00a3339, for a 32GB wi-fi only version.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has launched a red version of its iPhone 7 and 7 Plus as well as a new video app for iOS. The red iPhone celebrates Apple&#8217;s 10-year partnership with Red, an organisation that aims to combat Aids. A video app for iOS, called Clips, has also been revealed and will be released with iOS [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[3],"class_list":["post-303725","post","type-post","status-publish","format-standard","hentry","category-technology","tag-ghana-news"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/303725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303725"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/303725\/revisions"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=303725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=303725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}