{"id":275009,"date":"2016-12-07T10:35:37","date_gmt":"2016-12-07T10:35:37","guid":{"rendered":"http:\/\/citifmonline.com\/?p=275009"},"modified":"2016-12-07T10:35:37","modified_gmt":"2016-12-07T10:35:37","slug":"google-data-centres-to-be-100-renewable-powered-by-2017","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=275009","title":{"rendered":"Google data centres to be 100% renewable-powered by 2017"},"content":{"rendered":"<p class=\"story-body__introduction\">Google has confirmed it will hit its target of offsetting 100% of the energy used at its data centres and offices against power from renewable sources.<\/p>\n<p>The firm first made the commitment in 2015 to go 100% renewable by 2017.<\/p>\n<p>In a blog, the company said it was now the largest corporate buyer of renewable energy in the world.<\/p>\n<p>Fossil fuels are still used by Google, but now it buys enough electricity from renewable sources to offset energy use at the data centres and offices.<\/p>\n<p>Its 13 data centres alone consume around 5.7 terawatt-hours (TWh) of electricity.<\/p>\n<p>&#8220;Over the last six years, the cost of wind and solar came down 60% and 80% respectively, proving that renewables are increasingly becoming the lowest cost option,&#8221; said Urs Holzle, senior vice president for technical infrastructure.<\/p>\n<p>He added: &#8220;Since the wind doesn&#8217;t blow 24 hours a day, we&#8217;ll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day.&#8221;<\/p>\n<hr class=\"story-body__line\" \/>\n<p class=\"story-body__crosshead\"><strong>Analysis &#8211; Dave Lee, BBC North America technology reporter, San Francisco<\/strong><\/p>\n<p>Of course the big incentive for a company like Google to hit this kind of target is the bounty of tax incentives offered by the US government (and others) for investing in clean energy.<\/p>\n<p>But with incoming President Donald Trump seemingly dismissive of climate change &#8211; even calling it a &#8220;hoax&#8221; in a tweet &#8211; those rewards may be coming to an abrupt end.<\/p>\n<p>Ahead of today&#8217;s news, I spoke to Gary Demasi, the man in charge of Google&#8217;s strategy for energy. He said the company isn&#8217;t worried.<\/p>\n<p>&#8220;Incentives have been a valuable way, historically, of getting these projects built,&#8221; he told me.<\/p>\n<p>&#8220;The tax incentives still make a difference and they&#8217;re still important. They are scheduled to decline over the next few years. We have been on record acknowledging that we&#8217;re not concerned about that reduction &#8211; largely because the costs of the technology are coming down anyway.&#8221;<\/p>\n<hr class=\"story-body__line\" \/>\n<p class=\"story-body__crosshead\"><strong>&#8216;Good for the planet&#8217;<\/strong><\/p>\n<p>The move by Google has been welcomed by Friends of the Earth (FoE).<\/p>\n<p>&#8220;Google has come up with the right answer: investing in renewable power is good for business and good for the planet,&#8221; said FoE energy campaigner Alasdair Cameron.<\/p>\n<p>He added that he believed companies, cities and even entire countries will switch to 100% renewable sources of energy.<\/p>\n<p>In 2010, Germany&#8217;s environment agency noted that the country could be 100% powered by renewable energy sources by 2050, for example.<\/p>\n<p>Google&#8217;s news comes at a time when the US President-elect Donald Trump is under pressure from US companies not to abandon the Paris climate deal.<\/p>\n<p>Mr Cameron is also calling on the UK government to follow in the footsteps of Google and to continue to invest in renewable energy sources.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has confirmed it will hit its target of offsetting 100% of the energy used at its data centres and offices against power from renewable sources. The firm first made the commitment in 2015 to go 100% renewable by 2017. In a blog, the company said it was now the largest corporate buyer of renewable [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":275010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-275009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/275009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=275009"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/275009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=275009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=275009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=275009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}