{"id":27449,"date":"2014-06-25T16:55:58","date_gmt":"2014-06-25T16:55:58","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=27449"},"modified":"2014-06-25T16:55:58","modified_gmt":"2014-06-25T16:55:58","slug":"goosebump-sensor-developed-by-korean-research-team","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=27449","title":{"rendered":"Goosebump sensor developed by Korean research team"},"content":{"rendered":"<p id=\"story_continues_1\">A research team has developed a sensor capable of measuring goosebumps on the human body in real time.<\/p>\n<p>The device uses a stick-on transparent conductive polymer to quantify how big the bumps are and how long they last.<\/p>\n<p>It works by recording a drop in the sensor&#8217;s capacitance &#8211; its ability to store an electrical charge &#8211; caused by it being deformed by the buckling of the skin&#8217;s surface.<\/p>\n<p>The engineers say it could be used to study changes in people&#8217;s emotions.<\/p>\n<p>The work was carried out at the Korea Advanced Institute of Science and Technology, and details have been published in\u00a0<a href=\"http:\/\/scitation.aip.org\/content\/aip\/journal\/apl\/104\/25\/10.1063\/1.4881888\">the Applied Physics Letters journal<\/a>.<\/p>\n<p>The article explains that the thin, flexible, square sensor, whose sides are about 2cm (0.8in) long, was tested on the arm of a subject who was asked to grab ice cubes to induce the reaction.<\/p>\n<p>Although, by its nature, this involved a response to physical stimuli, the researchers noted that other scientists had previously shown that goosebumps could be used to deduce changes in a subject&#8217;s emotional state brought on by music, movies and other causes.<\/p>\n<p>&#8220;In the future, human emotions will be regarded like any typical biometric information, including body temperature or blood pressure,&#8221; Prof Young Ho-cho told the journal.<\/p>\n<p>Emotional triggers<\/p>\n<p>Although more work needs to be done to correlate the measurements with specific emotional states, and only certain strong reactions might result in goosebumps,\u00a0<a href=\"https:\/\/aip.org\/publishing\/journal-highlights\/new-technology-goose-bump-sensor\">the journal still suggested<\/a>\u00a0the technology could ultimately be used to create kit to personalise adverts, music and other services based on the user&#8217;s reactions.<\/p>\n<p>Such an idea is not new.<\/p>\n<p>At one time video games developer Valve<a href=\"http:\/\/www.valvesoftware.com\/publications\/2011\/ValveBiofeedback-Ambinder.pdf\">experimented with developing a controlle<\/a>r fitted with sensors to monitor players&#8217; physiological states, suggesting this could be used to change gameplay depending on whether it deduced they felt afraid, bored or engaged.<\/p>\n<p>Film studios have long determined re-edits based on audience reactions to test screenings, and last year a UK-based movie-maker took the idea to its logical conclusion with Many Worlds &#8211;\u00a0<a href=\"http:\/\/cmr.soc.plymouth.ac.uk\/alexiskirke\/manyworlds.htm\">a film whose ending was determined<\/a>\u00a0by the brainwaves of a volunteer wearing a sensor-laden cap.<\/p>\n<p>But one human-computer interaction expert expressed concern at the idea of a small, unobtrusive sensor being able to take such techniques mainstream.<\/p>\n<p>&#8220;What perhaps I can see as the most cynical application of this is would be the maximisation of very pat emotional responses by the entertainment industry,&#8221; said Dr Bernie Hogan, of the University of Oxford.<\/p>\n<p>&#8220;They always want their products to give us these arousal responses. Now they can zero in on exactly the moment of the response and get rid of the messy details.<\/p>\n<p>&#8220;This can only lead to more emotionally manipulative fluff.&#8221;<\/p>\n<p>One marketing consultant, however, proved more keen.<\/p>\n<p>&#8220;This is the dream for many a modern marketeer who want people to not just buy product or a service but have an emotional engagement with their brand,&#8221; said Simon Myers, a partner at Prophet.<\/p>\n<p>&#8220;Whilst people might rightly be horrified at this development, there is one added benefit in that millions of dollars of advertising and communication spend could at last receive a proper customer-centric and very human audit.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A research team has developed a sensor capable of measuring goosebumps on the human body in real time. The device uses a stick-on transparent conductive polymer to quantify how big the bumps are and how long they last. It works by recording a drop in the sensor&#8217;s capacitance &#8211; its ability to store an electrical [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[18],"class_list":["post-27449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-akwasi-osei"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/27449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27449"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/27449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/27451"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}