{"id":274286,"date":"2016-12-05T04:10:43","date_gmt":"2016-12-05T04:10:43","guid":{"rendered":"http:\/\/citifmonline.com\/?p=274286"},"modified":"2016-12-05T04:10:43","modified_gmt":"2016-12-05T04:10:43","slug":"apple-reveals-self-driving-car-plans","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=274286","title":{"rendered":"Apple reveals self-driving car plans"},"content":{"rendered":"<p class=\"story-body__introduction\">Apple has acknowledged for the first time that it is investing in building a self-driving car.<\/p>\n<p>In a letter to US transport regulators, Apple said it was &#8220;excited about the potential of automated systems in many areas, including transportation&#8221;.<\/p>\n<p>It added that there were &#8220;significant societal benefits of automated vehicles&#8221; to be realised.<\/p>\n<p>There have long been rumours about the firm&#8217;s plans but it has not publicly admitted them.<\/p>\n<p>However, Ford, which itself plans to have self-driving cars on the road by 2021, has said it was working on the basis that Apple was building one.<\/p>\n<p>The tech firm has already registered several car-related internet domains, including apple.car and apple.auto.<\/p>\n<p class=\"story-body__crosshead\"><strong>Sharing data<\/strong><\/p>\n<p>A company spokesman for Apple said that the letter to the National Highway Traffic Safety Administration (NHTSA) was prompted by its &#8220;heavy investment in machine learning and autonomous systems&#8221; and that it wanted to help define best practices in the industry.<\/p>\n<p>The five-page letter, written by Apple&#8217;s director of product integrity Steve Kenner, urges the regulator to not introduce too many rules on the testing of self-driving cars, saying that &#8220;established manufacturers and new entrants should be treated equally.&#8221;<\/p>\n<p>It also proposes that companies in the industry share data from crashes and near-misses in order to build a more comprehensive picture than one company could manage alone, and therefore enable the design of better systems.<\/p>\n<p>However, it adds that an individual&#8217;s privacy should not be compromised by the sharing of such data. It suggests that the industry and regulators &#8220;address privacy challenges associated with the collection, use, and sharing of automated vehicle data&#8221;, with collaboration from privacy experts outside the automotive industry.<\/p>\n<p>Google is already testing self-driving cars on the roads. In October, electric carmaker Tesla announced that all the cars it now builds will have the hardware installed to drive on their own.<\/p>\n<p>In the UK, an autonomous vehicle was test-driven in Milton Keynes in the summer, with further trials in London planned.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has acknowledged for the first time that it is investing in building a self-driving car. In a letter to US transport regulators, Apple said it was &#8220;excited about the potential of automated systems in many areas, including transportation&#8221;. It added that there were &#8220;significant societal benefits of automated vehicles&#8221; to be realised. There have [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":274288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-274286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/274286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=274286"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/274286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=274286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=274286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}