Airtel-Ghana\u2019s best Data and Internet Service Provider \u2013 has embarked on a major clean-up of its customer base to meet regulatory requirements by the National Communications Authority (NCA).<\/p>\n
The exercise, which began in April is expected to run till 30th September \u2013 the NCA stipulated deadline for compliance and involves updating customer details and de-activating non-compliant, inactive or dormant accounts.<\/p>\n
In line with this objective, Airtel Ghana has over the last few months commenced an extensive \u2018Know Your Customer\u2019 (KYC) process to regularize customers\u2019 details and to drive compliance.<\/p>\n
Speaking to the rationale behind the action, Airtel\u2019s Director for Legal and Corporate Affairs Hannah Agbozo said \u201cThe exercise is in line with regulatory requirements and our focus is to ensure that customers\u2019 details are complete and up to date. We have, since April, been engaging customers using various channels to ensure that they take the appropriate actions to bring their accounts up to date.<\/p>\n
Customers can visit our shops anytime between now and end of August to regularize their details.<\/p>\n
Alternatively, they can also send a blank text message to short code 400 to check their registration details\u201d.<\/p>\n
She continued \u201cto ensure full compliance, we are deactivating accounts that do not fully comply with KYC requirements. Over the last 4 months, we have taken out a number of non-regularized accounts and we will continue to do so over the period of the exercise to ensure we have a fully compliant customer base\u201d.<\/p>\n
In April, Airtel shed more than 70,000 customers as a result of the on-going exercise and it is expected that this will continue to ensure a compliant subscriber database by the cut – off date of September 30, 2016.<\/p>\n
She concluded \u201cWe expect this may result in a dip in our customer base but our focus is on compliance, quality acquisitions and managing a strong base of active customers.\u201d<\/p>\n
The National Communications Authority report released in July, covering the period of May 2016, pegs Airtel\u2019s voice Customer Market Share (CMS) at 13.13% and data CMS at 16.36%. Across the industry, voice customer numbers have slowed with penetration rate pegged at 131.63%.<\/p>\n
With voice subscription nearing saturation, according to industry experts, growth in Ghana\u2019s competitive telecommunication industry will be driven largely by mobile data.<\/p>\n
Over the last one year, Airtel has witnessed significant growth in its data customer numbers from a base of 2.4 million in April 2015 to Circa 3.07 million customers in May 2016.<\/p>\n
The company\u2019s data customer growth has been the highest, in percentage terms, across the industry for well over a year. Currently Airtel has more than 61% of its entire customer base using data services and has clearly positioned itself as the industry leader in data and digital innovation. A positioning that has won the company several accolades including recently being adjudged the best Data and Internet Services Provider at the Ghana ICT and Telecom Awards.<\/p>\n
Airtel is the leader in data and digital innovation in Ghana\u2019s telecommunications industry.<\/p>\n
–<\/p>\n
Source: Airtel Ghana<\/p>\n","protected":false},"excerpt":{"rendered":"
Airtel-Ghana\u2019s best Data and Internet Service Provider \u2013 has embarked on a major clean-up of its customer base to meet regulatory requirements by the National Communications Authority (NCA). The exercise, which began in April is expected to run till 30th September \u2013 the NCA stipulated deadline for compliance and involves updating customer details and de-activating […]<\/p>\n","protected":false},"author":7,"featured_media":237914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-237912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/237912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237912"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/237912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/237914"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}