{"id":208587,"date":"2016-04-22T06:30:14","date_gmt":"2016-04-22T06:30:14","guid":{"rendered":"http:\/\/citifmonline.com\/?p=208587"},"modified":"2016-04-22T06:30:14","modified_gmt":"2016-04-22T06:30:14","slug":"ad-sales-boost-revenue-google-parent","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=208587","title":{"rendered":"Ad sales boost revenue for Google parent"},"content":{"rendered":"<p class=\"story-body__introduction\">Alphabet &#8211; Google&#8217;s parent company &#8211; has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices.<\/p>\n<p>Revenue rose to $20.26bn (\u00a314bn) between January and March, from $17.26bn a year earlier.<\/p>\n<p>But Alphabet&#8217;s share price fell about 6% in after-hours trading, as the revenue figure fell short of analysts&#8217; expectations.<\/p>\n<p>Net income for the quarter was $4.2bn, up from $3.5bn a year ago.<\/p>\n<p>The earnings report came one day after the European Commission issued formal antitrust charges against Google over claims that it abuses the dominant market position of its Android operating system.<\/p>\n<p>Google&#8217;s advertising revenue jumped 16.2% in the first quarter to $18.02bn. The company said the number of ads, also known as paid clicks, jumped 29%.<\/p>\n<p>But the average price of online ads, known as cost-per-click, fell 9% in the quarter.<\/p>\n<p><strong>&#8216;Big bets&#8217;<\/strong><\/p>\n<p>Ruth Porat, chief financial officer at the parent company Alphabet, said the first quarter results represented a &#8220;tremendous start to the year&#8221;, and that the company is &#8220;thoughtfully pursuing big bets and building exciting new technologies&#8221; which she hopes will put the company in a good position for long term growth.<\/p>\n<p>Google embarked on a restructuring drive late last year and created a new parent company &#8211; Alphabet.<\/p>\n<p>Under the rebranding, Google retained its best-known businesses, such as search, apps, YouTube and Android. Some of the newer entities, such as the investment and research divisions, the &#8220;smart-home&#8221; unit Nest, and the drone arm will be run under Alphabet.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alphabet &#8211; Google&#8217;s parent company &#8211; has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices. Revenue rose to $20.26bn (\u00a314bn) between January and March, from $17.26bn a year earlier. But Alphabet&#8217;s share price fell about 6% in after-hours trading, as the revenue figure fell short of analysts&#8217; expectations. Net [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":208589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-208587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/208587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=208587"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/208587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/208589"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=208587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=208587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=208587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}