{"id":187006,"date":"2016-02-04T11:07:04","date_gmt":"2016-02-04T11:07:04","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=187006"},"modified":"2016-02-04T11:07:04","modified_gmt":"2016-02-04T11:07:04","slug":"twitter-launches-engaging-new-homepage","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=187006","title":{"rendered":"Twitter launches ‘engaging’ new homepage"},"content":{"rendered":"

Twitter is rolling out a new homepage designed to engage people who have not logged in to the website.<\/p>\n

The new page shows real-time updates from celebrities and news websites, and lets people search through tweets.<\/p>\n

The design was trialled in the US and Japan and will now roll out in a further 21 countries, including the UK.<\/p>\n

One analyst said the company was trying to widen its appeal, but needed to tackle issues that could put people off using the service.<\/p>\n

“The old homepage was targeted at getting people to sign up for an account or download the app,” said David Wilkinson, managing partner at digital consultancy Soho Strategy.<\/p>\n

“This is a bid to expand its appeal beyond the registered users, and get people to engage with content regardless of whether they’re signed in.<\/p>\n

“But it’s also a recognition that algorithmic curation of content is beating human curation, and that its timeline model could be flawed.”<\/p>\n

Twitter has struggled with competition from rivals such as Snapchat and Facebook, and its share price has tumbled since its stock market debut in 2014.<\/p>\n

The social network currently attracts about 500 million visitors every month, but has only 320 million registered members.<\/p>\n

The redesigned homepage, which will roll out on the Twitter website and mobile site, draws in live updates from some of the website’s most prolific tweeters.<\/p>\n

“Starting today, anyone can explore and discover different topics and stories as they occur, including some that are tailored just for you based on your location,” the company said in a statement.<\/p>\n

\"Old<\/span><\/figure>\n

Previously, the website’s homepage outside the US and Japan displayed only a large photograph and a log-in panel, without indicating what registered users could do or see on the website.<\/p>\n

“It shows Twitter’s recognition that an algorithmic way of curating content, like on Facebook, is something that might interest people,” said Mr Wilkinson.<\/p>\n

“It’s still a huge platform for brands and celebrities to communicate with the public, and they can now reach a larger audience outside of those who follow them.<\/p>\n

“But they’re playing catch-up when it comes to curating content, and this shows they’re developing their own means of filtering.”<\/p>\n

–<\/p>\n

Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter is rolling out a new homepage designed to engage people who have not logged in to the website. The new page shows real-time updates from celebrities and news websites, and lets people search through tweets. The design was trialled in the US and Japan and will now roll out in a further 21 countries, […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[106],"tags":[],"class_list":["post-187006","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/187006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187006"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/187006\/revisions"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}