{"id":148063,"date":"2015-09-01T18:06:37","date_gmt":"2015-09-01T18:06:37","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=148063"},"modified":"2015-09-01T18:06:37","modified_gmt":"2015-09-01T18:06:37","slug":"google-reveals-new-logo-for-mobile-world","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=148063","title":{"rendered":"Google reveals new logo for mobile world"},"content":{"rendered":"<p style=\"text-align: justify;\">Google has unveiled a new logo for its core search services.<\/p>\n<p style=\"text-align: justify;\">The change smoothes out some of the features in the letters that make up the well-known colourful logo spelling out its name.<\/p>\n<p style=\"text-align: justify;\">It said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers.<\/p>\n<p style=\"text-align: justify;\">The change comes after Google put its many divisions under an umbrella company called Alphabet.<\/p>\n<p style=\"text-align: justify;\">It said that the logo, and its many variations, would work better on the many different-sized screens through which people used or encountered Google and its services. As well as the full logo of the company&#8217;s name, it also plans to use four dots in its signature blue, red, yellow and green colours and a single, multi-coloured capital &#8220;G&#8221; to represent it.<\/p>\n<p style=\"text-align: justify;\">Google <a href=\"http:\/\/googleblog.blogspot.co.uk\/2015\/09\/google-update.html\">announced the change on its official blog<\/a> and illustrated what was different via a series of animated gifs. It said the revamped logo was &#8220;simple, uncluttered, colorful, friendly&#8221; and represented the best of Google.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/design.google.com\/articles\/evolving-the-google-identity\/\">It also provided a much more detailed explanation<\/a> of what drove it to change the logo. One key challenge for the designers, it said, was to refine &#8220;what makes us Googley&#8221;.<\/p>\n<p style=\"text-align: justify;\">Google last updated its logo in September 2013.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.creativereview.co.uk\/cr-blog\/2015\/september\/google-new-logo\">Writing on Creative Review<\/a>, Mark Sinclair said the shift was significant because before now Google had resisted doing the same as other tech companies many of which adopted a &#8220;simpler and often blander&#8221; look when they updated their official insignia.<\/p>\n<p style=\"text-align: justify;\">By contrast, he said, Google had kept its &#8220;scrappier demeanour&#8221; but this latest update showed the company had indeed &#8220;smartened itself up&#8221;.<\/p>\n<p style=\"text-align: justify;\"><strong>By: BBC <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has unveiled a new logo for its core search services. The change smoothes out some of the features in the letters that make up the well-known colourful logo spelling out its name. It said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers. [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":148068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[18],"class_list":["post-148063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-akwasi-osei"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/148063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148063"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/148063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/148068"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}