{"id":147680,"date":"2015-08-31T14:18:13","date_gmt":"2015-08-31T14:18:13","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=147680"},"modified":"2015-08-31T14:18:13","modified_gmt":"2015-08-31T14:18:13","slug":"facebook-tool-to-tackle-video-theft","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=147680","title":{"rendered":"Facebook tool to tackle video theft"},"content":{"rendered":"<p>The company said new video matching technology would alert selected content creators if their videos were reposted to Facebook without permission.<\/p>\n<p>In August, YouTube star Hank Green wrote a blog criticising the company over its slow response to video piracy.<\/p>\n<p>Brady Haran, who runs a collection of YouTube channels, told the BBC he still had questions over Facebook&#8217;s new approach.<\/p>\n<p>Facebook has been trying to grow its video business and in July it announced plans to share advertising revenue with content creators for the first time.<\/p>\n<p>But the company has been criticised by prominent video creators such as Mr Green for failing to tackle video piracy.<\/p>\n<p>In June, research by advertising agency Ogilvy found that 73% of the most popular videos on Facebook had been ripped from other websites.<\/p>\n<p>Announcing its new approach, Facebook said: &#8220;Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.&#8221;<\/p>\n<p>The new tool will be available to a &#8220;small group of partners&#8221; while the company improves the technology.<\/p>\n<p>As well as detecting freebooted videos, the BBC understands the tool will be able to detect when small portions of stolen content are used in another video without permission.<\/p>\n<p>However, unlike YouTube&#8217;s content ID system which can block infringing videos automatically, Facebook&#8217;s system will notify copyright holders and ask them if they want to remove the freebooted video.<\/p>\n<p><strong>&#8216;Frustrating&#8217;<\/strong><\/p>\n<p>&#8220;It&#8217;s a daily frustration to see wealthy companies exploit your work without permission,&#8221; said Brady Haran, whose educational YouTube channels are followed by around two million people.<\/p>\n<p>Mr Haran is credited with coining the term freebooting in the Hello Internet podcast he co-hosts.<\/p>\n<p>He told the BBC: &#8220;The first few hours of a video upload is the golden window when it gets the most views. Any solution requiring notifications and human intervention risks &#8216;closing the gate after horse has bolted&#8217;.<\/p>\n<p>&#8220;Facebook must be aware of this and I&#8217;m curious about whether they plan to address it.&#8221;<\/p>\n<p>Facebook said it planned to develop a &#8220;comprehensive video management system&#8221; and was &#8220;committed&#8221; to tackling video piracy.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company said new video matching technology would alert selected content creators if their videos were reposted to Facebook without permission. In August, YouTube star Hank Green wrote a blog criticising the company over its slow response to video piracy. Brady Haran, who runs a collection of YouTube channels, told the BBC he still had [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":140719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[18],"class_list":["post-147680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-akwasi-osei"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/147680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147680"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/147680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/140719"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}