{"id":139694,"date":"2015-08-01T09:43:44","date_gmt":"2015-08-01T09:43:44","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=139694"},"modified":"2015-08-01T09:43:44","modified_gmt":"2015-08-01T09:43:44","slug":"man-united-unveil-first-kit-of-record-breaking-adidas-deal","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=139694","title":{"rendered":"Man United unveil first kit of record-breaking Adidas deal"},"content":{"rendered":"<p id=\"story_continues_1\" class=\"introduction\">Manchester United have become the latest club to launch their new kit, the first of a record-breaking deal with Adidas worth \u00a375m a year.<\/p>\n<p>United announced the 10-year contract in July 2014 but could not release the kit until a 13-season deal with Nike, worth \u00a323.5m a year, expired.<\/p>\n<p>It is the first time Adidas has made United&#8217;s strip for 24 years, with the club saying it was a &#8220;classic design&#8221;.<\/p>\n<p>Chelsea and Liverpool are among other clubs to introduce new strips.<\/p>\n<p>United group managing director Richard Arnold added: &#8220;Everyone at Manchester United is very proud of the shirt, which draws upon the club&#8217;s iconic kits of yesteryear.&#8221;<\/p>\n<p>Louis van Gaal&#8217;s team begin the new Premier League season at home to Tottenham on 8 August and will return to the Champions League this season after missing out in 2014-15 for the first time in 19 years.<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/F44D\/production\/_84614526_young_kitpa.jpg\" alt=\"Ashley Young\" width=\"624\" height=\"260\" \/><\/p>\n<p class=\"caption\">Ashley Young shows off the kit, released to coincide with United&#8217;s return to the Champions League<\/p>\n<\/div>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/0DD5\/production\/_84614530_giggs_getty.jpg\" alt=\"Ryan Giggs\" width=\"624\" height=\"260\" \/><\/p>\n<p class=\"caption\">Manchester United last wore Adidas kit in the 1991-92 season<\/p>\n<\/div>\n<p class=\"cross-head\">Liverpool<\/p>\n<p>Liverpool have also changed manufacturer for the coming season, opting for New Balance in a deal reported to be worth a record \u00a3300m.<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/11FA9\/production\/_84614637_sturridge.png\" alt=\"Daniel Sturridge\" width=\"624\" height=\"260\" \/><\/p>\n<p class=\"caption\">Liverpool&#8217;s Daniel Sturridge helps launch the Reds&#8217; new home kit<\/p>\n<\/div>\n<p class=\"cross-head\"><strong>Chelsea<\/strong><\/p>\n<p>Premier League champions Chelsea remain with Adidas but have also launched a new kit. In 2013, they signed a 10-year deal with the sportswear company, reported to be worth \u00a3300m. New shirt sponsor Yokohama reportedly pays Chelsea \u00a340m a year.<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/3931\/production\/_84614641_chelsea_kit.png\" alt=\"Eden Hazard\" width=\"624\" height=\"351\" \/><\/p>\n<p class=\"caption\">Eden Hazard shows off the new Chelsea home kit, which the club says &#8220;includes a truly unique feature, a finger print woven onto a label on each shirt&#8221;<\/p>\n<\/div>\n<p class=\"cross-head\"><strong>Arsenal<\/strong><\/p>\n<p>Arsenal&#8217;s new kit is the work of German manufacturer Puma, which took over from Nike last year. Midfielder Santi Cazorla says the design is &#8220;classic like an Arsenal kit should be, with some very nice design features&#8221;.<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/56EB\/production\/_84615222_arsenal_kit.png\" alt=\"Tomas Rosicky, Nacho Monreal, Santi Cazorla, Danny Welbeck and Hector Bellerin model Arsenal's new home kit\" width=\"624\" height=\"260\" \/><\/p>\n<p class=\"caption\">Arsenal have worn red shirts with white sleeves since 1933, when the design was introduced by legendary manager Herbert Chapman<\/p>\n<\/div>\n<p class=\"cross-head\"><strong>Manchester City<\/strong><\/p>\n<p>Manchester City are the only member of the so-called &#8216;Big Five&#8217; with American sportswear giant Nike. The new kit sees a return to the white shorts that were part of the ensemble when City won the Premier League in 2013-14, with last season&#8217;s sky blue shorts discarded.<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/CC1B\/production\/_84615225_mancity_kit.jpg\" alt=\"Eliaquim Mangala, Bacary Sagna and Gael Clichy model Manchester City's new home kit\" width=\"624\" height=\"350\" \/><\/p>\n<p class=\"caption\">Manchester City&#8217;s new home kit features a white polo-neck collar<\/p>\n<\/div>\n<p class=\"cross-head\"><strong>And&#8230; Norwich City<\/strong><\/p>\n<p>Norwich have continued their association with Italian manufacturer Errea for their return to the Premier League, but the collaboration has not been to everyone&#8217;s taste. The club&#8217;s new third kit has proved particularly controversial, with the club&#8217;s head of retail Steve Balmer-Walters admitting: &#8220;Fans will either love it or hate it.&#8221;<\/p>\n<div class=\"story-feature image full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/c.files.bbci.co.uk\/11A3B\/production\/_84615227_norwich_kit.jpg\" alt=\"John Ruddy and Youssouf Mulumbu model Norwich City's new third kit\" width=\"624\" height=\"240\" \/><\/p>\n<p class=\"caption\">Norwich City will sport a third kit next season for the first time in their history<\/p>\n<p class=\"caption\">&#8211;<\/p>\n<p class=\"caption\">Source: BBC Sport<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Manchester United have become the latest club to launch their new kit, the first of a record-breaking deal with Adidas worth \u00a375m a year. United announced the 10-year contract in July 2014 but could not release the kit until a 13-season deal with Nike, worth \u00a323.5m a year, expired. It is the first time Adidas [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":139695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[29,3],"class_list":["post-139694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-mahamudu-bawumia","tag-ghana-news"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/139694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139694"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/139694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/139695"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}