Chances are you missed a subtle change to Facebook\u2019s logo Tuesday.<\/p>\n
The company has refreshed the logo, which displays the full spelling of the brand.<\/p>\n
The most conspicuous amendment lies in the shape of the \u2018a’: it\u2019s now rounded off to a single-story as opposed to its previous double-story version. The letters are also slimmer, and there\u2019s also more white all round.<\/p>\n
\u201cWe set out to modernize the logo to make it feel more friendly and approachable,\u201d Facebook creative director Josh Higgins told Brand New.<\/p>\n
The new logo is also apparently better suited to viewing on mobile devices.<\/p>\n
\u201cThis is actually a huge change and it\u2019s much more than the \u2018a,\u2019\u201d Howard Belk, co-chief executive and chief creative officer of branding firm Siegel+Gale, told the Wall Street Journal<\/em>. \u201cIt\u2019s driven by mobile.\u201d<\/p>\n The result of a collaboration between Facebook\u2019s in-house team and Process Type Foundry\u2019s Eric Olson, the new Facebook logo will be showing up across Facebook sites and apps soon.<\/p>\n The familiar \u2018f\u2019 stand-alone logo on the upper corner of Facebook\u2019s main site \u2013 also called a favicon \u2013 will stay as it is.<\/p>\n <\/p>\n Source: Time.com<\/p>\n","protected":false},"excerpt":{"rendered":" Chances are you missed a subtle change to Facebook\u2019s logo Tuesday. The company has refreshed the logo, which displays the full spelling of the brand. The most conspicuous amendment lies in the shape of the \u2018a’: it\u2019s now rounded off to a single-story as opposed to its previous double-story version. The letters are also slimmer, […]<\/p>\n","protected":false},"author":5,"featured_media":130508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[18],"class_list":["post-130507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-akwasi-osei"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/130507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130507"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/130507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/130508"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}