{"id":107413,"date":"2015-04-11T18:11:17","date_gmt":"2015-04-11T18:11:17","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=107413"},"modified":"2015-04-11T18:39:13","modified_gmt":"2015-04-11T18:39:13","slug":"radio-can-change-ghana-with-strategic-media-alliances-bernard-avle","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/?p=107413","title":{"rendered":"Radio can change Ghana with strategic media alliances &#8211; Bernard Avle"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Citi Fm<\/strong>\u2019s Director of News Programming and Host of the <strong>Citi Breakfast Show<\/strong>, Bernardino Koku Avle has observed that three things are needed for the survival of radio stations in Ghana in the next decade.<\/p>\n<p style=\"text-align: justify;\">He itemized them as:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Strategic media alliances,<\/li>\n<li>Sharing of resources<\/li>\n<li>And Support<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">[contextly_sidebar id=&#8221;fWiYpwzxyrXK9N5kF0ky3Y1G4XP80iWW&#8221;]Mr Avle in arguing his case said though media houses are usually commercial in nature, the issue is not about profitability but liaising with other media houses and civil society organizations to develop innovative ideas that can change society.<\/p>\n<p style=\"text-align: justify;\"><strong>Strategic alliance<\/strong><\/p>\n<p style=\"text-align: justify;\">Using the <strong>Citi Fm<\/strong> news-programming module, Mr Avle explained that \u201cthe challenge of radio and media in the 21<sup>st<\/sup> century will mean that we must find a middle way between profitability and social conscience.&#8221;<\/p>\n<p style=\"text-align: justify;\">And he said &#8220;to address the higher cost of news production in an era where listeners demand more, we\u2019ve come up with three things, the first one I call strategic alliances\u201d adding that \u201cwe\u2019ve managed to deal with the art of resources not by getting more money but by getting alliances and partners.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/Bernard-Avle-at-TedxAccra-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107406\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/Bernard-Avle-at-TedxAccra-2.jpg\" alt=\"Bernard Avle at TedxAccra (2)\" width=\"600\" height=\"337\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/Bernard-Avle-at-TedxAccra-2.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/Bernard-Avle-at-TedxAccra-2-300x168.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Support<\/strong><\/p>\n<p style=\"text-align: justify;\">Speaking at the TEDxAccra programme held in Accra on Saturday, the astute broadcaster said Citi Fm also receive continuous support from companies like STAR-Ghana, IMANI Ghana, Voto, CDD, among others adding that such support enable the company deliver quality programmes to its numerous listeners.<\/p>\n<p style=\"text-align: justify;\">\u201cThey [STAR-Ghana] believe in doing stories not just for doing sake but tracking results, looking at impact. So they gave us money to train 30 citizen journalists, send them back to their communities to do stories that we can track.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cSo when STAR-Ghana gives you money, you are to report results, you are track changes and you must let them see outcomes. It changes the way we see our work. We are thinking like CSOs.\u201d<\/p>\n<p style=\"text-align: justify;\"><strong>Sharing of resources<\/strong><\/p>\n<p style=\"text-align: justify;\">On sharing of resources, Mr Avle said <strong>Citi Fm<\/strong> joins forces with other media houses of which some include Radio Gold and Graphic Business.<\/p>\n<p style=\"text-align: justify;\">He said Citi Fm and Radio Gold have on three occasions jointly interviewed the Minister of Finance, Seth Terkper.<\/p>\n<p style=\"text-align: justify;\">Such platforms he said helped the minister to explain government policies to the citizenry.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107408\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-3.jpg\" alt=\"tedxaccra (3)\" width=\"600\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-3.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u201cOver 70% of Ghanaians get their information from radio and because it is the cheapest medium to use, we cannot afford to let radio die because commercial radio stations can\u2019t pay bills. What we need to learn to do as radio managers is to rethink what we are in the business for, instead of simply competing and looking for the big story and getting the credit from other networks, what we need to do is to pull resources with other radio stations and media houses and get an impact made.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107411\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-6.jpg\" alt=\"tedxaccra (6)\" width=\"600\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-6.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-6-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Radio&#8217;s future he said \u201cis not just about asking questions, it\u2019s not just about interviews, it\u2019s not just about the platform to bloviate and talk, it\u2019s about following the story and getting to its logical conclusions.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107407\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-2.jpg\" alt=\"tedxaccra (2)\" width=\"600\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-2.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u201cWhat will radio look like in the next 50 years? A lot of the things you know about radio are not going to be the same, but one thing I can assure you is that if this kind of strategic alliances, this kind of support, and this kind of resources sharing that I\u2019m talking about, even if internet comes and take over, radio will still survive because we would have found new ways of telling stories and changing lives without all the money people thought we should have.\u201d<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107410\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-5.jpg\" alt=\"tedxaccra (5)\" width=\"600\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-5.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-5-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107409\" src=\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/04\/tedxaccra-4.jpg\" alt=\"tedxaccra (4)\" width=\"600\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-4.jpg 768w, https:\/\/citifmonline.com\/wp-content\/uploads\/2015\/04\/tedxaccra-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Watch Bernard&#8217;s presentation below:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/napAoOno3uA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">&#8211;<\/p>\n<p style=\"text-align: justify;\">By: Godwin Allotey Akwiteh\/citifmonline.com\/Ghana<\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/AlloteyGodwin\" data-show-count=\"false\">Follow @AlloteyGodwin<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citi Fm\u2019s Director of News Programming and Host of the Citi Breakfast Show, Bernardino Koku Avle has observed that three things are needed for the survival of radio stations in Ghana in the next decade. He itemized them as: Strategic media alliances, Sharing of resources And Support [contextly_sidebar id=&#8221;fWiYpwzxyrXK9N5kF0ky3Y1G4XP80iWW&#8221;]Mr Avle in arguing his case said [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":107405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[2],"tags":[38],"class_list":["post-107413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-palaver-newspaper"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/107413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107413"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/107413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/107405"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}