A larger video touch-screen also provides two USB ports and a RCA port to allow you to link devices to the in-flight entertainment<\/figcaption><\/figure>\n\u201cAt the time some industry commentators were sceptical about the wisdom of adding a fourth cabin. Although premium economy was not a novel concept there weren\u2019t many airlines which offered a choice of first, business, premium economy and economy,\u201d says Kola Olayinka, British Airways Commercial Manager for West Africa.<\/p>\n
Yet despite the severe headwinds the airline industry would face over the following 14 years, World Traveller Plus has endured.<\/p>\n
On African routes it appeals particularly to businesses with limited international travel budgets and entrepreneurs testing overseas markets.<\/p>\n
\u201cThese are customers whose travel budget or company policy doesn\u2019t allow them to fly in Club World, but who want to make the most of their business trip. The extra space means they can tweak a presentation, jot down some notes or review a pricing schedule, while the additional legroom and comfort means they arrive ready to work.\u201d<\/p>\n
The premium economy offering has also proved popular with a section of the leisure travel market. These are people on so-called SKIing, or Spend the Kids Inheritance, holidays. They\u2019re older couples, whose children have left home and are using their retirement to see some of the world. They\u2019d rather not spend all their holiday money on a Business Class seat, but want a bit more comfort when they fly.<\/p>\n
British Airways isn\u2019t complacent about the success of World Traveller Plus and a reincarnated version of the cabin is taking to the skies in its next generation of aircraft such as the Boeing 777-300ER, 787 and A380. It remains true to the original concept, providing a bit more space and comfort and some exclusivity.<\/p>\n
The new seats recline a bit further, there\u2019s a much larger video touch-screen. Two USB and an RCA port mean personal devices can be connected to the in-flight-entertainment system.<\/p>\n
The on-board service has also been enhanced. A new menu, includes two choices off the Club World menu. For customers travelling on business needing to lug an extra suit or two, it also offers an additional baggage allowance.<\/p>\n
“World Traveller Plus isn\u2019t about glitz and gimmicks, but providing space to work, relax and rest at an affordable premium. Add to this the convenience of online check-in, mobile or home-printed boarding passes and it\u2019s ideal for people who can\u2019t justify a business class fare but want to make the most of their journey,\u201d says Olayinka.<\/p>\n
<\/p>\n
Source: British Airways<\/p>\n","protected":false},"excerpt":{"rendered":"
Towards the end of the 1990s an airline customer focus group told British Airways that they\u2019d be prepared to pay more for a larger economy seat with a bit more legroom. Their timing couldn\u2019t have been better. British Airways had announced its new Club World cabin in 1999 and its flat beds, introduced the next […]<\/p>\n","protected":false},"author":25,"featured_media":106503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[23,4],"class_list":["post-106502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dr-kwesi-annin","tag-st-augustines-college"],"_links":{"self":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/106502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106502"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/posts\/106502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=\/wp\/v2\/media\/106503"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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