A former National Democratic Congress (NDC) Member of Parliament for the Adentan Constituency, and now a Presidential staffer, Kojo Adu-Asare, has suggested that the Electoral Commission does not need any re-branding since the beauty of its chairperson; Charlotte Osei can take care of such issues.
“This new logo is not necessary, Charlotte, your beauty alone is re-branding, but what will give the EC credibility is your ability to conduct a credible election” he added.
Mr. Adu-Asare made the comment on Accra based Asempa FM’s Ekosii Sen programme on Monday, when the issue about the EC logo came up for discussion.
The Commission has come under fire for the new logo which critics say is unnecessary especially when it has other pressing matters to deal with ahead of the elections this November.
While lambasting the EC for designing a new logo, he said “this new logo does not make sense and does not show seriousness. We have gone for money from donors and seven months to election and you are throwing the money away.”
The logo controversy
The EC last week announced that it will soon launch a new logo in its bid to re-brand.
The new logo, a blue rounded crest with patches of white, yellow, red and green, has been described by critics as childish and inappropriate.
The critics were of the view the logo does not reflect the work of the commission and that the current one rather communicates better what the commission stands for.
The current Logo has a black star in between two eagles at both sides of a shield, with a hand in the middle casting a ballot, which gives one an idea of what the Commission does. It also has the inscription ‘Transparency, Fairness, Integrity.
The new one however has none of these features.
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By: citifmonline.com/Ghana