Twitter’s latest acquisition hints at one possible route for monetizing Vine.
[contextly_sidebar id=”61ozbswGsqPHQZ5sWjv20kcRAi0brftr”]The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives.
“Niche has been a key partner to both Twitter and Vine over the last year,” Baljeet Singh, Twitter’s director of product management, wrote in a blog post announcing the deal. “The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands.”
Twitter launched Vine two years ago, but some have questioned the community’s engagement and growth.
Last month, the company began rolling out a native video service for Twitter proper, which it claimed would be distinct from the Vine video experience.
Niche launched last year, and raised about $3 million in funding to date.
Terms of the acquisition were not immediately disclosed, although one report pegged the price at “about $30 million.”
Source: mashable.com