The recognition that Komen, the American Cancer Society, and other pink ribbon organizations are big businesses, by and large, instead of “charities” is the first step towards getting to the actual truth. And, closely following it, that the cancer industry and the pink ribbon movement has been misleading the public by suppressing sound alternative cancer therapies, using deceptive cancer statistics, and by making non-scientific propaganda/advertisement claims about the benefit of mammography ( read the epilogue of this article: google/bing “A Mammogram Letter The British Medical Journal Censored”).