Xie, general manager of management and operations of Microsoft in China, speaks during the presentation of the Xbox One by Microsoft as part of ChinaJoy 2014 in Shanghai

Xie Enwei, general manager of management and operations of Microsoft in China, speaks during the presentation of the Xbox One by Microsoft as part of ChinaJoy 2014 China Digital Entertainment Expo and Conference in Shanghai July 30, 2014. REUTERS/Carlos Barria