Vlisco Ghana has launched a new range of fabric called ‘Voila for You.’ The latest collection according to the company was conceived from feedback gathered from its cherished patrons.
This was confirmed by Kofi Boateng, Group Finance Director of Vlisco who said the company is committed to “consumer satisfaction and pride” adding that “as a company, we always seek to remain relevant to our consumers. It is this commitment that inspired us to identify a gap in the market place for the introduction of Voila For You.”
In an interview with Citi News, Marketing Manager of Vlisco, Steve Badu said “this particular collection is an everyday wear, colourful, non wax, stylish and affordable.
“We’ve got two types of fabric and they are all made out of 100 percent cotton. We have the basic fabric and the voile which is softer and more flexible. They come in 2 yards, 4 yards and 6 yards already packaged and affordable.”
Asked about how accessible it is for customers to access the ‘Voila For You’ range of fabrics, Mr. Badu said apart from its shop at the Accra Mall, they have stock at Makola and key distribution outlets in the country.
Vlisco has been clothing West Africa for almost 170 years and the brand has become an integral part of the cultures of most West African societies.
By Martin Asiedu-Dartey/Citifmonline.com/Ghana