Advans Ghana Savings and Loans Limited, an affiliate of the Advans Group has launched a three-month visibility campaign called the “Hero” campaign.
The campaign is in line with Advans’ renewed commitment towards recognizing and rewarding its loyal customers.
The move is also aimed at improving the socio-economic status of Ghanaians through the provision of adapted loans and other financial products.
A press statement copied to Citi Business News explained that the campaign forms part of the company’s vision of being the preferred financial institution for SMEs in Ghana.
“Between now and July 2016, customers who walk into any of our branches in Accra, Ho, Koforidua, Suhum and Kumasi to conduct business will receive gifts such as Advans branded ‘Hero” T-shirts, Pens, Key rings and other exciting items,” the statement said.
It added that more than ten exciting financial products and services designed to suit the SME sector have been customized and re-introduced to respond to the varying needs of the company’s loyal and potential customers.
“ Some of which include the Advans Ghana ‘My Project Account’, The Advans Ghana ‘ Individual Business Loan’, The Advans Ghana ‘Investment and Working Capital Loan’, The Advans Ghana ‘Kids Account’, The Advans Ghana ‘Prestige Account’, The Advans Ghana ‘E-Cash and E-Zwich’ services amongst others,” it said.
Commenting on the launch of the “Hero” campaign, Mr. Elvis Oheneba, Head of Sales, Marketing and Retail expressed his delight at the initiative.
“At Advans Ghana, we always strive to place the customer first, and with this campaign, we are ensuring that all our products and services are tailored to give our clients real value for money, we also express our gratitude to our clients for their continued patronage,” he said.
He encouraged individuals to come and experience the bouquet of banking services the financial institution has to offer, and urged the staff to protect and safeguard the interests of customers.
Source: Advans Ghana