Nutrifoods Ghana Ltd, producers of the popular Tasty Tom Tomato Paste, have launched a newly enriched and fortified product known as the Tasty Tom Tomato Mix that seeks to improve the daily vitamin needs of consumers.
Tasty Tom Tomato Paste, a firm favourite used in several Ghanaian homes for making traditional recipes such as Jollof rice, light soup and gravy, was redeveloped following extensive market research to include an improved fortified vitamin recipe, intended to meet the nutritional needs of consumers.
Speaking at the launch, Mr. Amitav Basak, the Head of Business of Nutrifoods Ghana Ltd, producers of Tasty Tom Tomato Mix said, “We are delighted to introduce our loyal customers to an enriched product, complete with vitamins A, D, E, and K, by adding the updated Tasty Tom Enriched Tomato Mix to your meals, we are helping to improve nutrition for your whole family, and all at no extra cost.”
“We have been careful to maintain the natural redness, thickness and taste” he added.
Prof. Matilda Steiner-Asiedu, the President of the Ghana Nutrition Association said with the introduction of the vitamin-enriched Tasty Tom Mix, it will contribute to improving the health of consumers.
“In Ghana, malnutrition continues to be a challenge. Around 11% of all children under 5 years of age are underweight and it is associated with widespread of micro-nutrient deficiencies. Statistics also show that the prevalence of Vitamin A deficiency ranges between 35-75% among children and about 65% of pregnant women in Ghana. We are therefore commending Nutrifoods Ghana Ltd, producers of Tasty Tom Enriched Tomato Mix for this initiative to contribute to the daily vitamin needs of their consumers”.
The new improved Tasty Tom Enriched Tomato Mix is available in both 70g cans and sachets. 210g, 400g and 2.2kg cans are also available.
The Tasty Tom Enriched Tomato Mix is available in markets and shops nationwide.
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By: Philip Nii Lartey/citifmonline.com/Ghana